Starting my career as a Market Researcher, studying design engineering, and partnering with both industry leaders and emerging businesses, my diverse experience has shaped me into an adaptive, curious, and empathic design professional.

I've led cross-functional teams through end-to-end design processes, conducted cross-cultural research across more than nine regions, and created future-oriented proposals inspired by real users while aligning with business strategies.

I am genuinely passionate about exploring how human behavior and systems can be designed to drive a more sustainable future.

My design philosophy centers on creating value through simplicity—I believe the true power of design lies in its ability to reduce complexity while enhancing meaning and impact.